For the word of God is alive and active. Sharper than any double-edged sword, it penetrates even to dividing soul and spirit, joints and marrow; it judges the thoughts and attitudes of the heart.
NIV
For the Word that God speaks is alive and full of power [making it active, operative, energizing, and effective]; it is sharper than any two-edged sword, penetrating to the dividing line of the breath of life (soul) and [the immortal] spirit, and of joints and marrow [of the deepest parts of our nature], exposing and sifting and analyzing and judging the very thoughts and purposes of the heart.
AMP
For the word of God is quick, and powerful, and sharper than any twoedged sword, piercing even to the dividing asunder of soul and spirit, and of the joints and marrow, and is a discerner of the thoughts and intents of the heart.
KJV
Thanks to our 38 backers on this Kickstarter project
we celebrated true freedom this Fourth of July by putting
over one million Bible verses on web pages around the world through the power of internet advertising.
We know that the word of God is "powerful and effective".
Anyone who clicked on a verse was taken to a
Freedom Landing Page
with information about our Christian faith and a list of all the verses from
the campaign.
Here are some highlights:
Exceeding 1m verses
Our funding target was budgeted for
one million verses. We exceeded that target and raised enough to show an estimated 1.15m verses.
By the end of the campaign we had actually shown over 1.27m verses.
Having a global impact
The verses were shown in 220 countries around the world. You can see a
tag cloud
of all the countries and detailed breakdown in the Impressions by Country section.
Reaching "closed" countries
Amongst the countries with the highest CTR
were many considered closed to the Gospel. In the top ten were China, Pakistan, Egypt and Iraq.
You can see CTR in the spreadsheet data.
Experiencing great engagement
Nearly 5,000 people clicked on a scripture to find out more information. The ads were targeted
at secular sites so many of these clicks will be from people who are new to our faith.
Thanks again to all the backers who made this campaign possible.
Based on the success of this campaign I am now putting scriptures
into location-based ads which link directly to nearby churches or ministries.
I've set up a scripture ads mailing list for you to find out more
and potentially involve your church.